Slow Food Approved

Coming in to our shop at Borough Market, you might have noticed a snail. It is called “Snail of approval” and it is the seal of Slow Food approval. The award criteria are the following: quality (food must taste good and be good for us), authenticity (food produced is true to its source), sustainability (paying attention to the consequences of how food is produced and distributed).

We are honoured to have earned such an outstanding seal of approval from a movement like Slow Food that celebrates good, clean and fair food. We started off about 6 years ago inspired by our great love for Greek products, organic farming and fuelled by our producers’ passion and commitment. Our star ingredients are unique, limited number products, harvested with traditional methods and kind to nature. These handmade goods are the labour of love, and not only do they represent the uniqueness of the craftsman but also the uniqueness of the Greek terroir.

For example, our family-owned independent smallholding has strong traditional farming roots and dedicated organic values. We source among others, a unique cultivated type of pistachios from Aegina, as well as Corinth raisins; both been awarded a Protected Designation of Origin (P.D.O) product status.

You might be familiar with Slow Food, a grassroots international movement (1) which manifests that one can access a kind of cultural authenticity via local food. The movement encourages local food produced by “centuries-old traditions” in an attempt to counter the invasion of fast food and mass produced food. It also seeks to replace mass produced, artificial and sometimes tasteless fast food by whole-some foods produced in known placed by identifiable people.

Borough Market is filled with traders whose approach to producing or sourcing has gained them official accreditation from Slow Food UK. Slow Food philosophy closely mirrors that of Borough Market, and in recent years the ties between these two organisations have become increasingly close. Let’s not disregard the number of local –as well as international- foodstuff that would be at risk of survival if it weren’t for those hard- working to keep them relevant.

During October we celebrated quality, sustainability and ethical standards during Slow Food Week with fellow Borough Market traders. Slow Food Awards are a wonderful reward for either producing or sourcing products in a sustainable, small-scale, environmentally sound way. Those products not only do they respect culinary traditions but they also taste excellent. We were really proud to be runner up for the Best Individual Product in Slow Food Awards with our unpasteurised olives.

Join us at Borough Market and find out more about our products!

(1)  An excellent reference for further reading: Meneley, Anne. “Extra Virgin Olive Oil and Slow Food.” Anthropologica , vol. 46, no. 2, 2004, pp. 165–176. www.jstor.org/stable/25606192.

 

 

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